GEO / AEO · Free Diagnostic

Is AI search hiding your business?

Your Google rankings can look fine while your traffic quietly dies. When someone asks ChatGPT, Perplexity, or Google's AI Overview a question and the answer doesn't cite you, you don't exist for that customer. Run these 10 checks and find your citation gap in five minutes.

Checks ChatGPT · Perplexity · Google AI · Gemini Built by a senior consultant, not an agency

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What you'll find out

Ten checks. One honest answer.

The scorecard walks you through exactly what an AI engine looks for before it cites a business — and shows you where you're being passed over.

1
Are you cited when someone asks ChatGPT?The question your best customer actually types.
2
Do you show up in Perplexity's sources?Perplexity lists who it trusts. Are you on it?
3
Are you inside Google's AI Overview?It sits above the rankings you're chasing.
4
Do your pages answer the question first?AI lifts the answer sentence — if you lead with it.
5
Is FAQ schema on your service pages?One of the strongest citation signals there is.
6
Is your content authored and credentialed?Anonymous pages are easy for AI to ignore.
7
Are you a clearly defined entity?If engines can't place you, they won't cite you.
8
Do your claims cite trustworthy sources?Sourced claims get reused; the rest gets dropped.
9
Do you use question-style headers?They map your page to how people ask AI.
10
Have you published anything new lately?Freshness signals a source worth quoting now.
Why this matters now

The citation gap is invisible — until you measure it.

Traditional SEO tells you where you rank. It says nothing about whether an AI answer names you before the customer ever sees a link. That's the gap most businesses can't see, and it's widening every month.

The scorecard gives you a number. Here's how to read it.

8–10 Built for AI search Visible
5–7 Being passed over on key questions Leaking
Under 5 AI search can't see you Invisible
Questions

About the scorecard.

What is the AI Search Scorecard?

A free 10-point checklist you score yourself in about five minutes to find your citation gap — how visible your business is when people ask ChatGPT, Perplexity, Google's AI Overview or Gemini. It's the same set of checks Stuart runs in the paid audit, in your hands today.

Is it really free?

Yes. It's a free PDF sent straight to your inbox — no cost, no obligation, unsubscribe anytime. You only give a first name and a work email so we can send it.

How long does it take?

About five minutes. It's ten straightforward checks you run against your own website — no tools or technical setup required.

What does the scorecard check?

Whether AI engines can find and cite you: coverage across ChatGPT, Perplexity, Google AI and Gemini, FAQ schema, authorship and credentials, entity clarity, whether your claims cite trustworthy sources, question-style headers, and content freshness.

What does my score mean?

8–10 means you're built for AI search and visible; 5–7 means you're being passed over on key questions and leaking; under 5 means AI search effectively can't see you. The number tells you how urgent the gap is.

How is this different from the AI Visibility Audit?

The scorecard is the free, do-it-yourself version — you run the checks by hand. The $600 AI Visibility Audit is done-for-you: Stuart runs all four engines against your site, finds why competitors get cited instead of you, and hands you a prioritised fix list plus a walkthrough call.

Scored low? Don't guess at the fix.The AI Visibility Audit shows you exactly where you're missing and what to change first.
See the AI Visibility Audit