Engineering Digital Authority for Global Businesses
Every project led personally by Stuart Henderson
SEO — Search Engine Visibility
I build the technical and content foundations that get your business ranking on Google and Bing — structured data, site architecture, and authoritative content that compounds over time.
AEO — Answer Engine Optimisation
When someone asks Google a direct question, your business needs to be the answer. I structure your content so AI-powered answer boxes, featured snippets, and voice search find you first.
GEO — Generative Engine Optimisation
When a potential client asks ChatGPT or Perplexity who to call, your name needs to come up. GEO is the newest and most underserved layer — and one of the few things that can give a small consultancy a genuine edge over large agencies.
Our Core Services
Digital Brand Architecture
I design and build websites structured for Google search and AI discovery. Every technical decision improves your online visibility and turns visitors into clients.
AI Visibility & GEO Strategy
I track and improve whether ChatGPT, Perplexity, and Google's AI Overview cite your business by name — the newest layer of visibility, and one most competitors ignore.
Strategic Marketing & Consulting
I create clear 12-month marketing plans connecting your in-person presence with your digital strategy — practical, measurable, and built around your goals.
Commercial Visual Assets
I produce professional photography and content that reflects your brand quality — designed to build trust and attract the right clients.
Brand Identity Design
I develop clean, professional brand identities that communicate expertise and authority — guided by your target market and the impression you want to make.
Investment
Every engagement is scoped to what your business actually needs — the ranges below give you a starting point before we talk specifics.
The Strategy Audit
A full digital presence and AI-citation diagnostic — the right first step in every market.
The Launchpad
High-speed, 5-page conversion-focused site with basic technical SEO. Ideal for small to mid-size businesses needing a quick, high-impact refresh.
Get a Scoped QuoteThe Authority Builder
Full-scale site with advanced SEO strategy and lead-gen funnel integration. For scaling businesses that want long-term digital authority.
Get a Scoped QuoteThe Infrastructure Suite
Ongoing, hands-on technical SEO, content strategy and site architecture work — built and maintained personally, month over month, for businesses ready for sustained digital investment.
Get a Scoped QuoteSEO, AEO & GEO Content
Authority blog posts, technical site maintenance, ranking tracking, and AI citation monitoring. Monthly retainer.
Get a Scoped QuotePhotography — Brand Refresh
Professional photography session for small to mid-size businesses needing a quick, high-impact visual refresh.
Get a Scoped QuotePhotography — Content Library
Full-day content photography for businesses, restaurants, or boutique hotels requiring diverse content libraries.
Get a Scoped QuoteEnterprise & Custom
For businesses whose digital presence has outgrown a standard engagement — deep, senior-level strategy and execution, scoped entirely around your complexity and ambition, with my full personal attention throughout.
Get a Scoped QuoteOnce We’ve Built Your Site
Ongoing hosting and upkeep for sites we build or take over — separate from strategy and content retainers above.
Managed Hosting
SSL, daily backups, uptime monitoring.
Care — Essential
Core updates, backups, security & uptime monitoring.
Care
Everything in Essential, plus ~1 hr/month of edits and support.
Care+
Priority support, monthly health report, ~3 hrs/month of edits.
All figures in USD. Final scope and pricing are confirmed after a short discovery call — let’s talk strategy.
Stuart Henderson Consulting helps global businesses get found in both traditional search and AI answers. The work is built on three layers — SEO (ranking on Google and Bing), AEO (winning answer boxes, featured snippets and voice search), and GEO (being named by ChatGPT, Perplexity and Google's AI Overviews) — supported by digital brand architecture, strategic marketing plans, commercial visual assets and brand identity design. Every project is led personally by Stuart Henderson, which is the edge a focused consultancy holds over a large agency.
Services — Frequently Asked Questions
What services does Stuart Henderson Consulting offer?
Seven, working together: SEO (search engine visibility), AEO (answer engine optimisation), GEO (generative engine optimisation), digital brand architecture, strategic marketing and consulting, commercial visual assets, and brand identity design. The three optimisation layers get you found; the supporting services make sure what people find builds trust.
What is the difference between SEO, AEO and GEO?
SEO gets your business ranking on Google and Bing through structured data, site architecture and authoritative content. AEO structures your content to win answer boxes, featured snippets and voice search. GEO — the newest and most underserved layer — makes your business the name that comes up when someone asks ChatGPT or Perplexity who to call. Most businesses need all three.
Who actually does the work?
Stuart Henderson, personally, on every project. There's no account-manager layer and no hand-off to junior staff. That direct involvement is one of the few genuine edges a focused consultancy has over a large agency.
What types of businesses do you work with?
Global businesses that serve an international audience, with a particular specialism in emerging markets across Latin America and the Caucasus — where the competition for AI visibility is still thin and a well-structured business can move quickly.
How does an engagement start?
With a clear picture of where you stand today. Every engagement begins with an audit of your current search and AI visibility and ends with a structured, implementable roadmap — so you know what to fix, in what order, and why.
Why choose a solo consultancy over a large agency?
Focus and accountability. GEO is a fast-moving, underserved discipline that rewards senior attention over scale. With Stuart Henderson Consulting you get the person doing the strategy also doing the work — decisions are faster, quality is consistent, and nothing is lost in translation.
Every project led personally by Stuart Henderson, Stuart Henderson Consulting.