Projects

Website Deveolpment

For Big Fish Tours, I changed a struggling digital presence into a high-growth engine by overhauling the website’s technical architecture and implementing a robust SEO strategy. Beyond correcting critical performance issues, I took full control of social media operations, developing a cohesive content strategy that amplified brand engagement. These integrated marketing efforts had a massive impact, scaling the business from 8 clients annually to 54 within the first year of implementation. This project serves as a powerful case study in how precision-targeted digital strategies and streamlined user experiences can exponentially increase market reach and client acquisition.

Photography

For Big Fish Tours, I produced a professional photography series of the yacht, capturing its luxury and scale. These integrated efforts changed the business, exponentially increasing annual client bookings from eight to 54 within the first year of implementation.

For Big Fish Tours, I engineered a high-impact content strategy focused on authoritative, long-form writing to dominate search rankings. By crafting a series of cornerstone articles and targeted blog posts, I successfully funneled organic traffic to the website, positioning the brand as a premier authority in the industry. These strategic literary assets were instrumental in the business’s rapid growth, driving a massive increase in engagement that scaled annual client bookings from eight to 54 in the very first year.

Writing