What is schema markup, and how does it help AI cite my business?
GEO · AI Search Visibility What is schema markup, and how does it help AI cite my business? Schema markup is how you hand a machine the verified facts about your business — instead of making it guess. Here’s what it is, why AI leans on it, and the types that matter most. Quick answer […]
Why isn’t my business showing up in ChatGPT?
GEO · AI Search Visibility Why isn’t my business showing up in ChatGPT? If AI assistants never mention your business when customers ask, it’s rarely bad luck — it’s usually one of six fixable reasons. Here’s how to diagnose which. Quick answer Your business usually doesn’t show up in ChatGPT for one of six reasons: […]
AEO vs SEO vs GEO: what’s the difference, and which does your business need?
GEO · AI Search Visibility AEO vs SEO vs GEO: what’s the difference, and which does your business need? Three acronyms, three different jobs. Here’s what SEO, AEO and GEO each do — and why most businesses now need all three working together. Quick answer SEO (search engine optimisation) gets your page ranking in the […]
How to get your business cited by ChatGPT and AI search
GEO · AI Search Visibility How to get your business cited by ChatGPT and AI search When a prospect asks an AI who to hire, does your name come up — or a competitor’s? Here’s how to get cited by AI search: what generative engine optimisation (GEO) is, and what actually earns your business a […]
Why Emerging Market Businesses Are Invisible in AI Search — And How to Fix It
Why Emerging Market Businesses Are Invisible in AI Search — And How to Fix It By Stuart Henderson — digital strategist working with SMBs across Latin America and the Caucasus The best business in your city can now lose to a worse one, for no reason other than an AI assistant has never heard of […]
How Foreign Investors Find Legal Counsel in Nicaragua
And why most firms are missing the introduction. Before a foreign investor signs anything in Nicaragua — before they contact an agency, a developer, or a law firm — they research. They use Google. They use ChatGPT. They use Perplexity. They ask the same questions every investor asks: Who do I need on my side? […]
Is Your Brand Identity Falling Victim to AI Hallucinations?
Is Your Brand Identity Falling Victim to AI Hallucinations? What Are AI Hallucinations — And Why Should Your Business Care? AI hallucinations occur when a generative model produces confident, plausible-sounding information that is factually incorrect. In a consumer context, this might seem like a curiosity. In a business context, it is a reputational risk. When […]